Safe to say, not all ppc management firms are created equal. At the end of the day, you just want a company who delivers on their paid search management service. When you hire a PPC management firm, there will be a honeymoon period where everything is great. If you hire the wrong PPC firm, the honeymoon can end abruptly, and rightly so. There are certain management behaviors that can raise red flags. Here are 4 to watch out for.
1. You never hear from them.
Poor customer service is probably the biggest clue you’ve partnered with the wrong ppc firm. If your internet advertising consultant isn’t responding to your emails, or returning your calls it’s safe to say there’s likely a larger problem.
2. Reporting issues
Reporting is the only true window into performance. Without reporting, how do your measure results? If your digital marketing consultant isn’t providing regular reporting, chances are, something isn’t going very well with your account. Also, the only thing worse than infrequent reporting, is inaccurate reporting. Watch out for this.
3. Frequent Account Rep Turnover
Sometimes companies will play musical chairs with their account reps. This can cause a lot of pain. Bringing your internet advertising consultant up to speed takes time and a lot of energy. To have to turn around and do that again, is less than ideal. If you’re getting a new rep every couple months, it’s probably time to move on.
4. Long term contract
Read the fine print. Any PPC contract that is long term is a bad idea. Search engine marketing consulting services should be provided with no long term commitment. It’s hard to know how any project will perform. Getting locked into paying a long term management fee can be very costly. Make sure you partner with a paid search company with month to month contracts.