Did you know that Pay Per Click (PPC) is one of the three drivers for on-page conversions, as it generates 17% of the conversions? It’s no wonder that 79% of marketers find PPC beneficial for their businesses. If you’re a digital marketing agency, these statistics tell you that focusing on PPC ads can help you generate better results for your clients. However, as your client base increases, you may not have the technical training or the workforce to offer comprehensive PPC ads. This is where white label PPC services come into play. White label PPC optimizes Google Adwords for your clients.
Whether you’re a business owner or a marketing agency, there’s so much you could gain from white label PPC. Here is a detailed insight into what this service entails and its eight benefits.
What Is White Label PPC?
A white label PPC agency is a marketing firm that takes over the management of your client’s Google Adwords campaigns.
In white label PPC, your marketing agency will provide expert PPC services to your business clients through another agency. You will retain your business clients, and they’ll never know that you outsourced PPC management.
When you hire a specialist white label agency like Julien Consulting, we will manage your clients’ PPC campaigns and take up other tasks in Google Ads management.
What Are the Key Benefits of White Label PPC?
You can enjoy many benefits by partnering with a white label PPC agency. Here are eight of the most significant ones.
1. Cost-Effective Service
When you manage your client’s PPC campaigns in-house, you need to invest in Google Adwords software, pay for employee training, and hire extra staff. This can quickly become expensive, and the costs continue to mount as your client base grows.
White label PPC services are a more cost-effective solution, as you only need to pay for the service itself. You don’t have to worry about employee training, software costs, or hiring additional staff.
2. Access to Expert PPC Managers
When you partner with a white label PPC provider, you gain access to a team of expert PPC managers. These managers have extensive experience in digital marketing. They know how to create campaigns designed to achieve your specific goals.
In addition, they are constantly monitoring the performance of your campaigns, making adjustments as necessary to ensure that they are performing optimally. As a result, you can trust that your clients’ campaigns are in good hands and that you will be able to achieve the results you desire.
3. Improved Client Retention and Acquisition
When you offer white label PPC services, you increase your chances of retaining clients. In today’s competitive landscape, businesses are always looking for agencies that can provide a full suite of digital marketing services.
By offering PPC management, you will be able to meet your clients’ needs and keep them happy. At the same time, you can also use your white label PPC services to attract new clients in your niche market.
4. Fast Implementation of New Campaigns
When you manage your clients’ PPC campaigns in-house, creating and implementing new campaigns can take time. You need to first train your staff to use Google Ads.
You also need to allocate time for them to research your niche market and come up with campaign ideas.
With a white label PPC agency, you can avoid these delays. The agency will already have a team of experienced professionals who can quickly get your campaigns up and running.
5. Increased Efficiency
When you outsource PPC management to a white label agency, you free up your time and resources to focus on other aspects of your business. White label PPC will take up all tasks related to PPC management.
This allows you to improve your efficiency and focus on other types of digital marketing, such as SEO or social media management. As a result, you can grow your marketing agency without putting too much strain on your resources and employees.
6. Potential to Become a One-Stop Solution Agency
Many clients will begin to trust you since white label PPC will help you excel in providing digital marketing services. They’ll eventually start coming to you for help with different types of digital ads.
It can be challenging for you to manage all the needs of such clients. The white label agency will make the work easier and allow you to provide all types of digital marketing services under one roof.
You can position yourself as a full-service agency, capable of meeting the needs of any type of client. This gives you a competitive edge, and it can help you stand out in your niche market.
7. More Flexibility
When you manage PPC campaigns in-house, you need to commit a lot of time and resources. This can be problematic if you’re trying to grow your agency or take on new clients.
Outsourcing PPC management to a white label agency will give you more flexibility. You can quickly scale up or down your PPC services according to the needs of your business.
For instance, if you want to take on more clients, you can quickly increase your PPC services.
8. Improved Quality
When you work with a white label PPC agency, you can ensure that your clients will receive high-quality services. The agency will have a team of experienced professionals who are well-versed in all aspects of PPC management.
It will be easy to achieve goals like increased website traffic, conversions, and lead quality for your clients. The agency will also have the latest and best tools, such as Google Adwords.
As a result, you can ensure that your clients will get the most effective types of paid ads delivered to their target audience.
Grow Your Marketing Agency With White Label PPC
White label PPC has many benefits that make it a great option for your marketing agency.
It can help you save time and money, while also providing high-quality services to your clients. Outsourcing PPC management to a white label agency will also improve your digital marketing services.
If you’re ready to grow your agency through white label PPC, consider working with us at Julien Consulting. We will offer exceptional services, including white label Google Ads, to ensure you have time to support your clients so they keep coming back for more.
Contact us today to learn more about our white label program.