You’ve spent countless hours developing the perfect website for your business, and it shows. While your website might be in tiptop shape, however, driving traffic to it is another matter.
Even the best word-of-mouth advertising won’t be enough to see your business take off past the initial first stages. If you really want to boost traffic to your website in 2021, you will need to take on one of the most successful digital marketing strategies to date: Google Ads.
What Is Google Ads?
Google Ads, formerly known as Google AdWords, is a digital advertising platform that is engineered to redirect potential customers to your website.
Here’s how Google Ads works:
- To be found through Google Ads, you must first place a bid. Google uses sponsored links to help those using the search engine find relevant information on specific keywords.
- If your bid’s keywords match the phrase that someone searches for, they have a higher chance of clicking your link.
- After someone clicks on your ad, they will be redirected to your business’s website.
- For every click to your site from a Pay-Per-Click (PPC) ad, you will be charged a small fee.
Your ads will appear above organic, Search Engine Optimized (SEO) traffic in Google’s search engine, so long as viewers search for your specific phrases. This means you won’t have to tinker with SEO algorithms.
Work with a Google Ads Consultant
Though Google Ads allows you to gloss over Google’s complex SEO algorithms, choosing the right keywords is paramount to attracting high-pay customers. As you can imagine, customizing Google Ads keywords to your business’s unique needs isn’t always a straightforward process.
If you’re new to Google Ads, consulting with a Google Ads consultant is the best way to help your business reach the right leads for the least possible investment.
Professional AdWords consultants understand the intricate mechanisms behind Google Ads and can better tailor your specific marketing campaigns for maximum traffic, making Google Ads well worth your while.
Don’t let your website sit stagnant while you try to figure everything out on your own. Invest in a professional Google Ads Consultant today to help boost your business in 2021.
Contact Julien Consulting today for a free consultation.