If you’re a digital marketing agency, then you’ve probably felt the blunt edge of the 2020 sword. With countless companies still trying to recover financially from the pandemic, many have had to downsize only to still feel a strain on resources.
Digital marketing experts can help. Hiring an experienced digital marketing contractor can add an immediate value to your organization.
Benefits of Hiring a Digital Marketing Contractor
While there are countless perks to hiring a digital marketing specialist, let’s look at some of the biggest ways that you can benefit from a digital marketing contractor.
It’s Cheaper
You don’t need to provide contractors with health insurance, unemployment insurance, payroll taxes, sick days, or many other taxes and benefits that you would for an in-house digital marketing specialist.
Independent contractors are classified as self-employed, meaning they pay the federal government for Social Security and Medicare taxes and state and local taxes.Another cost-saver is that you won’t need to provide your contractor with an office space within your company’s building. All of these cost-cutters combined saves you on countless expenses.
It’s More Flexible
Avoid the paperwork and commitments that come with hiring a full-time digital marketing expert. It’s far more flexible to hire a contractor because you can avoid long-term commitments.
More Productivity
Contractors are known for being more productive than traditional, full-time employees because they have the flexibility to pace themselves on their own watch. Digital marketing contractors can work with your schedule in the most efficient and effective ways, boosting productivity and performance.
White Label PPC Management
Some projects are great for doing all by oneself. Running an entire business, however, requires a team of talented individuals working together to shape your company. Where it can feel challenging, especially for smaller businesses, is in the outsourcing of essential products and services.
That’s where white label PPC management comes into the picture. White label PPC management involves purchasing management services without the original company’s branding. This allows you to resell and customize your digital marketing content with your own, unique branding. In other words, your customers will never know that you didn’t do it all yourself.
The right digital marketing consultant will offer white label management for your company, allowing you to use the high-quality resources they’ve created for you in ways that best serve your company, all for an affordable price.
Contractors work with you behind the scenes while maintaining a seamless image of your company’s marketing strategy so that you can keep your branding and have plug-and-play content and features. This frees up your hands, allowing you to focus on other elements of your business.
In Conclusion
The pandemic has hit digital marketing agencies hard. If your budget is tight, then you don’t want to risk spending countless hours on a DIY digital marketing strategy that won’t yield results. You also don’t want to spend a great part of your budget on a full-time employee. Instead, work with a digital marketing consultant for high-quality management strategies at an affordable price.