According to a study conducted by Goo Technologies, 82% of Americans ignore online ads. That’s a frightening statistic for any business trying to make their digital marketing campaign pay off. When you spend money trying to bring a new audience to your business, you want your efforts to pay off! Luckily, there’s a way to put yourself ahead of the pack when you use Google Ads management.
But even then, you need a strategic acumen and the sense to use whatever resources necessary to get the results you need.
So keep reading to learn more. We’ll key you in on six tips for a successful Google Advertising campaign.
What is Google Ads?
Google Ads is an advertising platform that will allow your business to display its ads at the top of Google’s search engine results pages. The platform uses the PPC (pay-per-click) model, meaning that you’d only pay after your ads are actually clicked on. For this reason, Google Adwords is truly worth the cost and incredibly effective!
If you want a surefire way to get your content to the top of Google’s search results, then you can use Google AdWords with great success. Though SEO is key to any business’s marketing tactics, using Google AdWords in conjunction can guarantee online visibility.
1. Understand Your Analytics
Your Google Ads strategy doesn’t stop right before you send your ads out to the world. By understanding what happens afterward, you can analyze different metrics. These metrics include impressions, clicks, cost, conversions, and click-to-rate (CTR).
These analytics can help you understand who’s actually looking at your content, what keywords they used to find it, and their engagement with your content after clicking the ad. You might want to amp up your Google Ads budget to get more impressions on your ads. Or you might want to switch up your ad presentation to increase your conversion rate.
These are a few benefits out of many, which can all help you tighten up and perfect your tactics for advertising on Google in the future. Linking Google Ads with a service like Google Analytics can help you enjoy all of these benefits and boost the effectiveness of both platforms.
2. Brush Up on Key Terms
As with anything else, it’s important to understand the unique terminology of whatever you’re trying to master. So if you’re a relative novice to Google Adwords, then learning the platform’s basic vocabulary will give you a great headstart. We’ll cover some of these key terms below.
Keywords
If you understand a bit about SEO, then you understand the power of keywords. These are the terms that customers search for on Google, which can lead to them viewing your ad. It’s why you need to carefully choose and implement the right keywords to use in your ad to attract the right customers.
Ad Rank
This will help you understand how your ad measures up against others. It can also help you get ahead of your competitors. Using this information effectively can you help you correct weaknesses and strengthen your ad to improve ad rank.
Quality Score
Quality score determines how relevant and helpful the keywords you’re using are. Using keywords with a higher quality score can boost your ad rank and minimize bid costs.
3. Optimize Your Landing Pages
What’s the point of getting someone to click if they’re not converted? Not only does this not honor your admaking efforts, but it could convince Google to remove your ad from the search results page completely.
Of course, your landing page should work, period. But after that, it’s time to look over your landing page and correct any weaknesses. These weaknesses can include shoddy writing, unreadable webpages, hard-to-navigate websites, and CTA placement.
Employing all these methods will ensure that your ads produce the intended results – better online visibility, which can attract new customers! So make sure that your landing pages are spic and span before your ads go live.
4. Use Ad Extensions
Using other ad extensions can improve the performance of your Google Ads. They can offer more options for your customers to engage with your brand/business with minimal effort, bumping up your CTR. We’ll list some of these extension types below.
Location Extensions
Location extensions are most helpful for brick-and-mortar businesses. They can help customers view the nearest location of your business at just a click away. This helps them redirect to the physical location of your business a lot quicker than browsing your site for its address would.
Call Extensions
Call extensions allow customers to view your business’s contact information, most notably its phone number, on the ad instead of making a separate Google search. This can also add a layer of trustworthiness to your brand from this direct willingness from the brand to communicate with them.
Price Extensions
When considering a product/service, the cost is a consumer’s primary consideration. After starting their search, they’re probably going to be inundated with advertisements for businesses promoting products/services similar to yours.
For that reason, it’s crucial that you put up a price at the forefront of your ad. This way, customers will already have a lot of information needed to decide whether or not they’re going to select your service.
Perfect Your Google Ads Management Strategy
Even if your business doesn’t specialize in marketing or tech, you have a responsibility as a business owner to improve your Google ads management strategy. Doing so can invite clientele to your business and even convert them into loyal clientele.
At Julien Consulting, we understand what it takes for a business’s online presence to succeed. That’s why we specialize in Google Ads management strategy for any business, no matter its size. So if you’re interested in partnering with a Google Ads agency, request a free quote from us today!