by Todd Julien | Feb 25, 2019 | e-commerce
The customer buying cycle defines the journey that a consumer takes from the time they become aware of their need for a product or service all the way through their enjoyment of the purchase. Tailoring your ad buys around each step of the process is a strategic...
by Todd Julien | Apr 6, 2018 | Paid Search Blogs
A new Google feature to help spark new messaging ideas is coming on April 29th, 2018. The Purpose of this new Adwords feature is to help save time and effort in ad text creation. For the longest time, Google has been encouraging digital marketing specialists to...
by Todd Julien | Apr 6, 2018 | Paid Search Blogs
It took awhile, but Bing has finally decided to retire the side rail in search results. According to the official post, as of March 26th, 2018 ads will no longer be served on the sidebar. While this will affect Bing owned and operated sites, it will not affect...
by Todd Julien | Jul 13, 2016 | Paid Search Blogs
Video Blog Transcript Watch the video now. Hey everyone today I’m going to demonstrate how to use dynamic keyword insertion in AdWords. What I’m going to do is actually create an ad and demonstrate how to implement the functionality of dynamic keyword insertion. So...
by Todd Julien | Jul 12, 2016 | Paid Search Blogs
A Classic Client Concern and how to address it. It’s common for clients to sit in front of their computer and search for their ads. You can’t really blame them, they want to take market share away from their competitors and they want to succeed in the paid...
