You might notice that every now and then Google will alert you to various opportunities in your Adwords account. These opportunities can range from keyword suggestions, to structural changes with your campaigns and ad groups. While many of these hints might seem like...

In the recent modern online marketplace, it can be really difficult to keep up with everything it takes to make your website appear stand out in terms of user accessibility and friendly nature. It is hard enough to achieve an exceptional good search rank via...

One of the biggest threats to your Adwords account is not playing by the rules of Google. Many advertisers who thought they were untouchable because of their large ad budget have faced the grim reality of getting banned from advertising on Google. Google is so big...

You have a new website and it's time to start driving traffic. The question becomes should I focus on paid search or SEO?  While having both an SEO and Paid search presence is critical to your digital strategy, below are 3 reasons to start with paid search. 1....

The need for targeted marketing isn’t unique to any particular industry or vertical. When managed correctly, paid search can be one of the most effective marketing channels available today. When a business owner understands the potential of pay per click advertising,...

Compared to other advertising vehicles such as newspapers, billboards, TV, & radio, paid search  is a relatively new marketing channel. One of the biggest advantages paid search has over more traditional advertising, is the ability to measure performance. With...

Safe to say, not all ppc management firms are created equal.  At the end of the day, you just want a company who delivers on their paid search management service. When you hire a PPC management firm, there will be a honeymoon period where everything is great. If you...

PPC or pay per click advertising has gained a lot of popularity in the recent years and has become one of the primary concerns when it comes to a focused online marketing strategy.  For anyone who has very little knowledge about paid search, it would be more...