Whether you are an established business or a new startup, it is hard to ignore the role that social media plays in our day-to-day lives. According to the Pew Research Center, 72% of Americans use at least one social media platform. So, it’s natural that social media is a way for businesses to advertise and sell their products and services. To make sure your business grabs the attention of your potential customers, you need to invest in digital advertising. But you might be asking yourself, which one? Should you go with Facebook or Google ads management?
The truth is, you need both. However, we’ve noticed many companies tend to favor one or the other. So we’d like to shed some light on why Google and Facebook need to work together to help your company succeed.
Benefits of Facebook Ads Management
Facebook Ads Management can save you time and money while improving your advertising ROI.
Facebook Ads Management allows you to target your audience with laser precision. You can target by location, demographics, interests, behaviors, and more.
This results in relevant ads that resonate with your target audience. This, in return, leads to improved click-through rates and conversions.
Facebook also collects a ton of user data, so your ads on Facebook are very likely to be shown to the audience that will be most interested in your service or product.
The cost to set up a Facebook ad campaign is relatively inexpensive. It also comes with a budgeting tool that allows you to start a campaign for as little as a few dollars per month.
You’ll be contending with a huge amount of other content in people’s newsfeeds, though. This means that your ad content for Facebook needs to be attention-grabbing and to the point.
This ad type is great to use if you’re trying to expand your audience base or if you’re targeting potential customers who are early in the buying cycle. By getting your brand sprinkled throughout their news feed, you are subtly setting up the authority of your brand. You’re also priming these customers to choose your product as they move further along in the buying cycle.
The Benefits of Google Ads Management
While Facebook ads are great for reaching wide audiences and finding people who are early in the buying process, Google Ads do well with reaching people who are near the end of the purchase cycle.
The Google Ads Manager uses customers’ browsing history in Google, on Google apps, and on YouTube to target the audience that is most interested in your product. Your ad campaigns are scalable and can be A/B tested to allow for the highest optimization of your campaign as possible.
When you’re setting up your campaign, Google Ads Management provides insights into the keywords that people are using across apps to find products and businesses like yours. This allows you to bid on high-value keywords for you and improve your ad ranking.
Depending on the keyword, though, the cost per click can run quite high. And since ad cost depends on clickthrough rates, competition for keywords, and other variable factors, it can be difficult to predict the cost of your ad campaigns when setting them up. For this reason, it’s worth the additional upfront cost to hire a Google Ads consultant to assist you in implementing and monitoring your campaigns.
The Difference Between Facebook and Google Ads Management
These two popular types of online advertising are both effective in different ways and for different purposes.
Facebook Ads are great for building awareness and interest in a product or service. They are also very effective for targeting a specific audience based on demographic information collected by Facebook.
Google Ads are mainly used for generating leads and sales. They are extremely effective in reaching people who are actively searching for a product or service. Although harder to predict than Facebook ads, these campaigns are highly customizable and optimizable.
So which one should you use?
The answer is both! Facebook Ads are great for building awareness and interest, while Google Ads are mainly used for generating leads and sales. By using both, you will be able to reach a wider audience and achieve your marketing goals.
How to Use Facebook and Google Ads Management Together
As you can see, Facebook and Google Ads Management are less like competitors and more like complementary tools. Both platforms have their own advantages and disadvantages, but they each play an important role in effective online marketing.
Google Ads is great for reaching a large audience quickly and easily. The platform is also very effective for targeting specific demographics and interests. However, Google Ads can be expensive, and the competition is always high.
Facebook Ads is less expensive than Google Ads, and it allows you to target a specific audience more effectively. However, the reach of Facebook Ads is not as wide as that of Google Ads.
Using both platforms in your digital strategy allows you to take advantage of the best parts of each platform while diminishing the effects of the downsides of each.
Get Started with Digital Advertising Today
As you can see, there are benefits to using both Facebook Ads and Google Ads Management services. They both target different groups of people and help you achieve different goals.
If you have to, you can examine the differences between the ad managers and choose the one that best fits your immediate needs. However, for the most effective digital advertising strategy, use both to reach a wide audience and maximize your ROI.
Ready to learn more? Contact us today for a free consultation!