Looking for a Better Solution to your Google Adwords Management?
Making the decision to turn to someone outside your company for Google Ads Account Management is often one of the smartest decisions you can make for your company. Not only can it relieve pressure from your Marketing Department, allowing them to focus on other important aspects of their department, but it can ensure that you’re getting the absolute best services at a budget-friendly price.
Whether you’ve already done some work on Google Ads or you’re just beginning to consider it as an option, I’m capable of stepping in at any stage and making the transition seamless so that you can get back to focusing on growing your business.
Determining which of Google’s powerful marketing strategies are the best for you is the first step we’ll take once I have a good understanding of your business and the desired results of your campaign(s). Because Google is such an extensive platform, there are many different tools we can implement and customize in order to create the perfect marketing strategy and campaign for your business needs. This could include Google Ads Management, Google Search Network Management, Google Display Network Management, Google Re-marketing Management, and Google Video Ads Management.
As a professional with extensive experience in the industry, I’m capable of helping you determine which of these tools are going to be relevant to your business, and then helping you get the greatest ROI on the campaigns you move forward with. If you’re interested in learning more, click the button below to schedule your introductory consultation and we can discuss whether I’m the right Google Ads Account Manager for you.
schedule your introductory consultation and we can discuss whether I’m the right Google Ads Account Manager for you.
Google Search Network Management
Google’s Search Network is a great place to start your online advertising journey, especially if you’re interested in getting the most out of your Google Ads Management. Pound for pound, this Search Network still delivers the most qualified traffic compared to other Google products, which is why I find this to be the very best starting point for any business who’s eager to expand its marketing strategy.
Even if you already have keywords ranking organically, it’s critical to have a presence on the search network. Owning as much real estate as possible is necessary to steal market share from your competitors.
Once I get a feeling for your brand’s personality, the strategies you’ve focused on in the past, and your future business goals, I can help you determine the best way to implement Google’s Search Network into your overall Google Ads Management.
Some things we’ll want to consider are:
- Whether or not you’re already utilizing Google’s Search Networks
- What keywords you’re ranking for organically
- The marketing strategies you’ve used in the past that included Google Services
Google Display Network Management
The Google Display Network is essentially a digital billboard for your brand, products, and/or services. This network includes over two million websites where your ads can be placed, and new audiences can be reached. However, utilizing it requires detailed research in order to ensure that you’re targeting and reaching the most relevant sites that best match your strategy.
When you turn to me for your Google Display Network Management needs, I will begin by scheduling an in-depth consultation with you so that I can gain a full understanding of your brand, your prior marketing strategies, and your future business goals. From there, I will conduct the necessary research to pinpoint the most ideal areas of the Google Display Network so that your ads perform effectively and efficiently.
Once we launch a campaign, I’ll continue to monitor your reach and results. Through careful selection and testing, I will zero in on the most qualified traffic that will deliver the best ROI for your business. It’s through this detailed and personalized approach that I’m able to give each of my clients the incredible results they’re looking for and a much greater chance at a successful campaign that yields their desired results.
Google Re-marketing Management
If you haven’t heard of Google Re-marketing or haven’t ever considered using it, then this might be the exact component that your current marketing strategy is missing. Google Re-marketing is an effective way to re-engage with any potential customers who visited your site but didn’t complete the desired action (requesting a quote, making a purchase, filling out your contact form, etc.).
However, before reconnecting with the visitor, it’s critical to have the right strategy in place that will entice them to not only return to your site but also perform the desired action. So, before we add Google Re-marketing to your website, we’ll need to design this strategy. This could include anything from offering a follow-up email sequence to offering a discount as an incentive.
As your Google Re-marketing Manager, I will help provide the best user experience for your visitors who don’t engage in the desired action. My primary goal will be to work with your team to develop the best persuasive messaging and call to action that will incentivize individuals to convert.
Google Video Ads Management
Using video in your advertising strategy is a powerful method of building brand awareness, engaging your audience, and earning their trust. Google Video Ads can be an effective advertising vehicle to accomplish this. Turning to a platform like TrueView or Instream to target your audience can enable you to yield low cost per view and lower cost engagement compared to other advertising methods.
One of the services I provide is to help you determine the right video message, budget, and targeting that is best suited for your campaign. We’ll discuss your current strategy, whether or not adding a video campaign would be beneficial to you, and if it is, how to best design, implement, and utilize it.
Before we begin designing your Google Video Ads Campaign, there are a few important questions we need to discuss:
- What is your current goal, establishing a brand presence, driving traffic, building trust in your current client base, or a combination therein?
- Have you included videos in any of your previous marketing campaigns? If so, what did you use, and what sort of results did you see?
- If you haven’t used videos in prior campaigns, what has led you to consider utilizing them now?
- What is your desired timeframe for the campaign?
- What is your preferred budget for this aspect of the campaign?