Google Adwords Review

A fresh pair of eyes is a good thing, especially when it comes to PPC management. Because of this, I offer a free, no obligation Google Adwords review.  My review is comprehensive, and addresses the following key areas:

Account Structure & Organization

If you build your house on a cracked foundation, don’t be surprised when it crumbles. The same principle applies to your PPC account. A strong synchronization between campaigns, ad groups, ads, keywords, and webpages is critical to account performance. Aligning these elements is a pivotal best practice.

Keyword review

Keywords are at the heart of every paid search effort. The right keyword strategy can spell success or failure. My keyword review dives into key metrics such as match types, keyword themes, keyword grouping, cost per click, conversions, quality scores, and the overall strategy.

Tracking

Without proper conversion tracking, it’s impossible to measure success. You are pretty much donating your money to the search engines. Before any paid search account goes live, proper tracking must be implemented. I will help you verify this.

Ad Text

Ads help guide potential customers down the conversion funnel. Strong call to actions, detailed descriptions, and properly routing users to the correct webpage, are key to a good user experience.

Cost Analysis

It’s very common that budgets aren’t effectively availed across keywords and other account elements. My philosophy is that Google has enough money. I strive to keep as much money in your pocket as possible. My analysis reviews which keywords are driving conversions, and which keywords aren’t driving conversions. I will provide a pay per click budget recommendation based upon my findings.

Networks

The search and display network function differently. A different strategy for each network is essential to achieve desired results. Excluding sites that aren’t performing, and segmentation are important. My display network review explores several basis and advanced areas of management.