Google Ads Portfolio
Platform: Google Ads.
Network: Search Network.
Client type: Ecommerce
Industry: Skin Care.
Network: Search Network.
Client type: Ecommerce
Industry: Skin Care.
Summary:
- This client was promoting scar treatment products with Google Ads. Their conversion rates had been decreasing. To improve conversion rates, I experimented with Google ads bid strategies.
- The target CPA bid strategy helped improve the conversion rate by 15.10% YOY.
- The budget was also reallocated to top-performing campaigns. These changes helped increase total revenue by 17.38% YOY.
Platform: Google Ads.
Network: Search Network.
Client type: Lead generation.
Industry: Education/Training.
Network: Search Network.
Client type: Lead generation.
Industry: Education/Training.
Summary
- This client had been testing the paid search waters on a smaller budget. The cost-per-conversions was steadily increasing.
- To improve the performance of the account, I implemented negative keywords and reallocated budget to better performing campaigns.
- These changes helped decrease the cost-per-conversion by 71%. The total number of conversions increased by 100%.
Platform: Google Ads.
Client type: Lead generation.
Industry: Education.
Client type: Lead generation.
Industry: Education.
Summary
- The client increased their total search budget by 22% quarter-over-quarter. This was an increase of $74,481. The client wanted to ensure that the extra budget was spent effectively.
- To accommodate the budget increase, I expanded the keywords and ad groups. I also trimmed the fat on lower performing keywords.
- These optimization techniques helped decrease the cost-per-conversion by 17% and increase the total conversions by 46%. (Also see page 2)
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Platform: Google Ads.
Network: Google Shopping.
Client type: eCommerce.
Industry: Health Supplements.
Summary
- This client had been running Google shopping campaigns for several months. The cost-per-conversion was increasing and the number of conversions was decreasing.
- To improve the performance of the account I experimented with bid strategies. I also analyzed search terms that were driving up the cost. These irrelevant queries were added as negative keywords
- These changes helped decrease the cost-per-conversion by 8%. The total number of conversions increased by 18%.
