About 65% of consumers click on pay-per-click (PPC) ads. Meanwhile, PPC generates twice as many visitors as SEO. Ads can help boost brand awareness by 80%, too. It’s important to note that Google owns 92% of the global search market share, though. If you want to reach customers online, you’ll need to use AdWords. An experienced AdWords consultant can help manage your ad campaigns. What does a consultant do, exactly? Keep reading to find out!
Reading this guide can help you determine if you need our consultants for your digital advertising campaigns. Read on to learn more about how we can help today.
Audience Research
Over 80% of consumers claim being treated like a person is important to winning their business. Another 74% get annoyed when content (including ads) doesn’t align with their interests.
If you’re not considering your customers as unique individuals, your digital advertising efforts won’t succeed.
Before building your ad campaigns, an AdWords consultant will first gather audience research.
Understanding your customers will help us create personalized ads with distinct consumers in mind. We can help you appeal to their needs, pain points, and interests. Appealing to your target audience can help improve your clickthrough rate.
Consumers will feel like your ads are speaking to them directly. They might feel more inclined to choose your business if you begin personalizing.
In fact, personalization could boost your ROI by eight times and sales by 10% or more.
When developing your ad campaigns, gathering demographic research could prove critical. You can use Google Ads to ensure your ads appear in front of specific consumers. For example, we can target your customers based on:
- Age
- Gender
- Location
- Household income
- Salary
- Education
- Language
We can also consider the keywords they use to find businesses like yours online.
Gathering this research on your own could take valuable time out of your already busy schedule. We can handle the research process for you. Gathering this research will ensure your ads reach the right consumers.
Then, you can connect with customers on an emotional level before drawing them to your business.
Defining Goals
We can also help you determine which goals you want to set for each Google Ads campaign. We’ll choose goals that align with your overall business objectives. That way, your ad campaigns can help your business grow.
For example, you might want to create ad campaigns to:
- Generate brand awareness
- Increase website traffic
- Generate calls to your business
- Boost form submissions on your website
- Increase sales
- Improve your cost-per-acquisition and ROI
Defining your goals can help us determine which tactics can benefit your digital advertising campaigns, too.
For example, if you want to generate brand awareness, display ads could prove more effective. We can create ads using still images, videos, and animations. Eye-catching HTML-5 ads can help you generate brand awareness, too.
If you want to bring previous website visitors back to your site, we can create remarketing ad campaigns. These display ads can even show consumers which items they viewed while on your website. You can use remarketing to remain top-of-mind or generate more sales.
Defining your goals can help us determine which key performance indicators to track, too.
For example, tracking your impressions can help us gauge how much brand awareness you’re generating. Neglecting to track the right KPIs might impact your ROI.
Setting Up Campaigns
Creating your own ad campaigns can take time. You might waste time and money through trial and error, too. Instead, allow us to set up your campaigns.
As your AdWords consultant, we can handle the entire process. We’ll start by:
- Selecting your goals
- Choosing keywords
- Creating a negative keyword list
- Specifying your targeting
- Specifying your budget
- Creating your ads
Learning how to navigate the Google Ads platform can take time. If you lack design experience, you might struggle to create display ads, too.
Instead, we can handle this entire process for you. Our prior experience can save you valuable time to ensure your ads are up and running right away.
Setting Up Tracking
Once we’ve defined your Google Ads goals, we can also begin adding tracking tags to your website. We can use Google Tag Manager and Google Analytics to simplify this process.
For example, we can determine which pages are generating form submissions, calls, or product purchases. Tracking this data can help us gauge how effective your ads are at generating conversions.
Creating Landing Pages
As part of your digital advertising strategy, we can also create your landing pages.
It’s important to create dedicated landing pages for your campaigns. Aligning the language between your ads and pages can increase conversions. Otherwise, the offer might not appear relevant, impacting the buyer’s journey.
We can create engaging, persuasive landing pages on your website to help you generate more conversions.
Creating quality landing pages can improve your quality scores, too. Improving your quality scores can benefit your cost-per-click. You’ll pay less for each conversion as a result.
Management and Optimization
The key to successful digital advertising campaigns is ongoing management and optimization. If you ignore your campaigns, you might not realize there are problems. You might start wasting your budget away as a result.
Your AdWords consultants can manage your ad campaigns throughout the year. We’ll make improvements to your ads, targeting, and budget as needed.
Making these changes right away can maximize your return on ad spend while minimizing unnecessary waste.
Reporting
We can keep you informed about how your Google Ads campaigns are progressing over time. You’ll know which keywords and campaigns are the most effective. You can learn about your daily spending, too.
Our reports can help you make more informed decisions about your future ad campaigns.
We can also help you learn about new digital advertising trends that can benefit your campaigns further. Then, you can get ahead of competitors to boost your conversion rates.
Hire an AdWords Consultant to Begin Advertising Today
Help your business grow this year. Consider all the ways working with an AdWords consultant on our team can help. You won’t have to handle these tasks alone.
Instead, we can manage your campaigns for you, giving you peace of mind while setting your business up to succeed.
Eager to get started? We can’t wait to help.
Contact us today to learn more.