Traffic brought in through pay-per-click (PPC) advertising yields 50% more conversions than organic advertising. Meanwhile, nearly 80% of marketers say PPC is beneficial for their businesses.
In fact, 97% of consumers use the internet to search for businesses. About 65% click on ads when making purchases, too. With PPC management, you can reach those customers online.
What is PPC management, what does it entail, and how can pay-per-click advertising benefit your business? Keep reading to find out!
After reading this guide, you can determine if PPC suits your marketing plan for the year.
Read on to learn everything you need to know about PPC campaign management today.
What is PPC Management?
First, let’s answer the question that’s on your mind: what is PPC management, exactly?
With digital ads, your brand can appear on search engines like Google when consumers search for relevant keywords. You can gather audience research to determine which keywords your customers use to find businesses like yours. Then, you can create text or display ads to appear in front of those consumers.
In addition to targeting consumers by keywords, you can also specify your target audience by demographics. Then, you can use precise targeting to ensure you only appear in front of ideal customers.
Precise targeting can help you better utilize your advertising budget.
When the shopper clicks on your ad, they’ll reach a landing page on your website. Then, you can use compelling call-to-action language to convert visitors into leads.
Pay-per-click advertising requires you to give your campaigns ongoing attention. With our PPC management services, you can outsource instead. Our experienced team can handle your digital advertising for you.
As your advertising specialist, we can handle routine tasks like:
- Gathering keyword research
- Specifying your target audience
- Measuring ad performance
- Creating ads and campaigns
- A/B testing creative
- Optimizing and adjusting ads
With our help, you can enjoy the benefits of digital advertising without lifting a finger.
The Benefits
Still on the fence about hiring a PPC management specialist? Here are a few benefits to consider first.
1. Save Time and Money
Learning how to gather research, create ads, and optimize campaigns can take time out of your schedule. Many businesses make the mistake of creating campaigns but never reviewing their results. If you let your campaigns run without making adjustments, you could waste money.
Instead, hire our PPC specialists. Our experience and expertise can save you time and money.
We can monitor and improve your campaigns throughout the year. Making improvements will increase your ROI. Then, you can grow your business with fresh leads without waste.
2. Leverage Expertise
It can take a while to learn how to create an effective PPC campaign. Meanwhile, you’ll have to learn how to navigate the platform, too. Instead of wasting time learning the ropes, hire our PPC specialists.
Our PPC ad management services will allow you to leverage an expert’s experience. You can use our experience to avoid making costly mistakes.
You won’t have to waste time with trial and error, either.
3. Appear Before Ideal Customers
Specifying your target audience will ensure your ads appear in front of the right shoppers. You can advertise to people who want and need your offerings.
You might have an easier time generating leads or sales if your targeting is accurate.
Our PPC specialists can improve your targeting to ensure it’s not too narrow or broad.
4. Get Ahead of Competitors
If your competitors are already using digital advertising, you could miss opportunities to reach new customers. Our PPC specialists will ensure you keep up with the latest trends and tactics.
With our help, you can rank ahead of competitors on search engine result pages. Consumers will see your ads first.
5. Quality Web Traffic
Improving your targeting can also help you generate high-quality web traffic. These visitors are more likely to explore your site. As they linger, your organic search engine rankings could rise higher.
6. Leads and Sales
Paid advertising has a 200% ROI. With digital advertising, you can generate more traffic, which in turn generates more leads.
Meanwhile, our PPC team can improve your cost-per-acquisition, further improving your ROI.
You can stretch every dollar to generate as many leads as possible for a lower price.
7. Immediate Results
Some marketing strategies take time before you begin generating results. With PPC management, you won’t have to wait.
Our PPC specialists can create your campaigns right away. Once they’re live, you can generate traffic, leads, and sales instantly.
8. Ongoing Optimization
One of the biggest mistakes businesses make is ignoring their campaigns. Ongoing optimization will help you improve your campaigns over time.
As your ROI improves, you can set your business up for lasting growth.
9. Boost Brand Awareness
Nearly 60% of shoppers prefer choosing familiar brands. Unfortunately, it can take over five impressions before you begin generating awareness. With pay-per-click ads, you can keep appearing in front of consumers.
We can help you build a remarketing campaign. Remarketing allows you to reappear in front of previous website visitors. You can then remain top-of-mind and draw them back to your website.
Over time, brand awareness will grow until consumers begin recognizing your brand on sight, too.
The next time consumers need your product or service, they’ll think of your brand instead of a competitor’s. Then, you can draw those customers to your business to generate more leads.
PPC advertising could help you generate repeat sales, too.
One loyal customer is worth 10 single-purchase customers. Even a 2% increase in retention can cut costs by 10%.
With PPC, you can continue building brand awareness, recognition, and loyalty throughout the year.
10. Supports SEO
Generating more website traffic and increasing your dwell times can improve your search engine rankings. In other words, PPC supports SEO! With higher organic rankings, you can generate more traffic, leads, and sales, too.
Set Your Business Up for Success With PPC Management Today
Help your business grow this year! Get started by hiring our PPC management agency. With our help, you can set your business up for lasting growth.
Meanwhile, you’ll have peace of mind knowing an experienced team is handling your campaigns.
Want to add PPC to your digital marketing strategy for the year? We’re happy to help.
Contact us today to learn more.