Are you struggling to reach consumers online? Brand awareness can increase by up to 80% through Google paid ads. After all, about 85% of consumers use the internet when searching for local businesses.
Traffic through pay-per-click (PPC) advertising yields 50% more conversions than organic ads, too. Meanwhile, paid advertising has a 200% ROI rate. With Google AdWords, you can reach customers online and generate more conversions.
Using Google Ads can prove costly if you lack experience, though. Before blowing through your budget, consider hiring an AdWords consultant.
On the fence about hiring a pro for your next PPC campaign? Here are seven benefits of AdWords management to consider first.
Read on to discover the benefits of choosing PPC consulting services from our team today!
1. Targeted Advertising
In order to develop a strong advertising campaign for your business, our team will start by researching your target audience. One of the benefits of AdWords is the precise targeting it can offer.
With traditional advertising methods, your ads can reach a broad audience. For example, billboards can appear in front of anyone who drives by. Flyers can appear in front of almost any consumer, too.
With print advertisements, it’s more difficult to focus on your ideal customers. With Google Ads, you can focus on your target audience instead. We’ll consider who your customers are based on their:
- Age
- Gender
- Location
- Interests
- Device
- Buying behaviors
- Marital status
Then, we can customize your campaigns to ensure your ads reach consumers who already want your product or service. Focusing on your ideal customers can help generate more leads and sales. Your ad campaigns could prove more successful as a result.
Precise targeting can take a little trial and error, though. Otherwise, narrow targeting could cause you to miss opportunities. Broad targeting might cause you to blow through your budget.
As your AdWords consultant, we’ll help you pinpoint the sweet spot in between. We’ll ensure your ads resonate with the right target audience.
We also have access to professional tools that will ensure we’re targeting the right keywords with your audience in mind.
Focusing on your ideal customers can help ensure your campaigns are successful.
2. Immediate Results
With traditional advertising methods, it can take time before your ads begin reaching customers. For example, you’ll have to wait sometime before a print ad is published and distributed. You’ll have to wait until your ads generate results, too.
PPC consulting services with our team can help you generate results much faster than you could through print advertising.
Developing an AdWords campaign alone can take time. You’ll need to gather audience and keyword research. You’ll also need to consider ad creation, landing page development, and other essential steps. This process could steal time away from your business.
Meanwhile, you’ll also have to learn the ropes of Google’s advertising campaign.
With a consultant, you won’t have to wait until you begin generating leads and sales. Instead, we can plan your AdWords campaign from start to finish. The professional tools we use can save time as well.
Once your Google AdWords campaign is up, you can start generating results right away.
3. Boost Awareness
One of the great benefits of AdWords advertising is the brand awareness you’ll generate.
It can take over five impressions before consumers begin to recognize and remember your brand. Meanwhile, 59% of consumers prefer shopping from brands they recognize. You can use a display advertising campaign to begin building brand awareness.
Remember, brand awareness can grow by up to 80% once you start using Google Ads.
We can help by developing an effective brand awareness campaign for your business. Display ads can feature still images, animations, and HTML-5 ads. As consumers view your ads, brand awareness will grow.
You’ll have an easier time remaining top-of-mind with potential customers as a result. The next time they need your product or service, they’ll recall seeing your brand.
4. Improved Quality Scores
If you decide to build your Google Ads campaigns alone, you’ll need to consider your Quality Scores. A low Quality Score can impact where your ads appear on Google search engine result pages. Low scores can hurt your cost-per-click, too.
Instead of developing your campaigns alone, consider our PPC management services. We’ll start your campaigns off strong from the very start. We understand how to ensure you achieve top Quality Scores, too.
To improve your Quality Scores, we’ll also ensure a positive landing page experience for your customers. A positive user experience will ensure website visitors find what they need with ease.
As consumers click around and explore your site, your clickthrough rate will improve. A strong clickthrough rate can boost your Quality Score.
Otherwise, visitors will leave your site without clicking around, causing a high bounce rate. High bounce rates could cause lower Quality Scores.
Working with an AdWords consultant will ensure low Quality Scores never hurt your campaigns.
5. Track Trends
New Google Ads updates and advertising trends can impact your campaigns as well. You’re already tracking trends that are relevant to your industry. You don’t have to track Google Ads updates, too.
Instead, consider working with our team. We’ll keep track of these trends for you.
That way, you never have to worry that your PPC campaigns are falling behind the times.
6. Save Time and Money
Choosing our PPC management services will also save you valuable time and money.
You’ll need to review your campaigns regularly to optimize your advertising efforts. Otherwise, ineffective strategies can waste your advertising budget. Our team can review and optimize your campaigns for you.
Your ROI will improve as a result.
7. Experience and Expertise
It can take time to learn how to use the Google Ads platform. Trial and error can waste your time and impact your ability to reach customers.
You can rely on our team’s experience and expertise. With PPC management services, you can develop effective campaigns from the start.
Effective AdWords: 7 Reasons to Hire an AdWords Consultant
Don’t worry about navigating the complexities of Google Ads alone. Instead, consider these benefits of hiring an AdWords consultant. Partnering with our team can set your next AdWords campaign up for success.
Then, you can reach more customers, boost your ROI, and begin growing your business.
Ready to experience these benefits of AdWords firsthand? We can’t wait to help!
Contact our team today to get started.